Maybe the font?
," and "THE SCHOOL BUS CONVERSION NETWORK
" are all in different typefaces. Perhaps the first one does the same thing as the style used in the 1960s' The Bill Cosby Show
Nate: when writing the above I typed "BIll COsby" by mistake (I often let go of the SHIFT key too slowly). The checker here did not offer "Cosby" at all, and only offered "bill" with a lowercase b
. Google didn't catch the double-initial capitals in the search engine window (searches aren't case-sensitive anyway), but it might in gmail, which I don't have.