You misspelled Asheville... it has 2 "e"s!

Why is it everyone that isn't from Asheville or near it makes that mistake?
(Former resident of Franklin NC... 60 miles west of Asheville in the mountains... I think the warning signs for the curves out here in NM are SOO funny

). But I am confused... Is the bus in Asheville, NC or Lafayette, Arkansas? The phone number given is a western NC area code.