My hard-drive recently took a dump, so I don't have any pics at the moment, but we did the 'studs up through the ceiling' thing, along with superstrut/unistrut. It's kind of hard to describe w/o pics, but I'll be up there finishing up the solar install in the next couple weeks, so I'll chime in here while doing so. The summary is this: While 1-5/8" superstrut works, it's bulk/strength ratiio leaves something to be desired... it's unnecessarily 'large' compared to suitable alternatives. The main advantage to me is that if you live in a dry-enough climate, the galvanized coating (silver or gold) seems to hold up really well, but of course that doesn't apply to any cuts you make, which are then kind of hard to color-match with paint to protect such cuts if you care about things like that. If you want to paint the whole thing, however, that benefit becomes a liability, as getting paint to adhere well to galvanized steel is a PITA process.
It is nice to have the option to use strut-nuts to attach various items, but I can't say I trust them 100%, so anything that could potentially fly off will be secured in at least a few places with bolt/nut combinations that don't just rely on clamping force like the strut nuts do.
Had I been able to weld at the time I would have gone a different route. Nothing wrong with strut - I'm very confident it's going to be overkill for the job I'm tasking it with - but had I the skills & equipment at the time, I would have gone with aluminum tubing first, or steel tubing with a well-adhered finish second.